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Handbook Of Political Marketing

Pub Date : 1999 | Author : Bruce I. Newman | Publisher : Sage Publications, Inc

ISBN 10 : 076191109X
ISBN 13 : 9780761911098

"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated mark..

Routledge Handbook Of Political Marketing

Pub Date : 2012-03-12 | Author : Jennifer Lees-Marshment | Publisher : Routledge

ISBN 10 : 9781136597435
ISBN 13 : 1136597433

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provo..

Routledge Handbook Of Political Management

Pub Date : 2010-03-17 | Author : Dennis W. Johnson | Publisher : Routledge

ISBN 10 : 9781135897482
ISBN 13 : 1135897484

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying an..

Political Marketing

Pub Date : 2014-05-09 | Author : Jennifer Lees-Marshment | Publisher : Routledge

ISBN 10 : 9781317686255
ISBN 13 : 131768625X

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an a..

Political Marketing

Pub Date : 2013-11-12 | Author : Kostas Gouliamos | Publisher : Routledge

ISBN 10 : 9781135013370
ISBN 13 : 1135013373

A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the cou..

Routledge Handbook Of Political Advertising

Pub Date : 2017-02-24 | Author : Christina Holtz-Bacha | Publisher : Taylor & Francis

ISBN 10 : 9781317439783
ISBN 13 : 1317439783

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world curr..

Political Marketing In The United States

Pub Date : 2014-08-28 | Author : Jennifer Lees-Marshment | Publisher : Routledge

ISBN 10 : 9781136212192
ISBN 13 : 1136212191

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing perm..

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