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The Advertising Handbook

Pub Date : 2018-02-28 | Author : Helen Powell | Publisher : Routledge

ISBN 10 : 9781317192275
ISBN 13 : 1317192273

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer ex..

The Advertising Handbook

Pub Date : 2005-08-04 | Author : Sean Brierley | Publisher : Routledge

ISBN 10 : 9781134842834
ISBN 13 : 113484283X

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and exami..

The Media Handbook

Pub Date : 2016-09-12 | Author : Helen Katz | Publisher : Routledge

ISBN 10 : 9781134974498
ISBN 13 : 1134974493

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering ..

Routledge Handbook Of Political Advertising

Pub Date : 2017-02-24 | Author : Christina Holtz-Bacha | Publisher : Taylor & Francis

ISBN 10 : 9781317439783
ISBN 13 : 1317439783

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world curr..

The Sage Handbook Of Advertising

Pub Date : 2007-10-24 | Author : Gerard J Tellis | Publisher : SAGE

ISBN 10 : 9781473971561
ISBN 13 : 147397156X

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are..

10 x edding 300 Permanent Marker Filzstift- 300-001 Rundspitze, schwarz | Babylon Berlin Deutschlands teuerste TV-Serie | Przyjaciółka na śmierć i życie New Be... dodany: 18/03/2010